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Product: Noun. Noun. Noun.

Joel pointed out to me the way that may products are advertised in the way seen above. You know, like:

Wrangler Jeans. Real. Comfortable. Jeans.

It's an overused tactic, but I get what they're trying to do. They're trying to make me consider each word. They're real, American jeans. They're comfortable. They're [Ok let's put it all together now] really comfortable jeans.

But now I just saw a commercial online for Walsh College. Their slogan?
Walsh College. Live. Breathe. Business.

While I get that they're saying that you can live and breathe business there, what are they trying to say by emphasizing the individual words? Survival? Air quality?

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