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Twitter in the movie theater

It's not just for church. Twitter is also now being encouraged at a movie theater. I'd love a little bit of MST3k in my movie-going experience.
During a screening of "Zoolander," audience members could heckle the movie via text, then watch as their comments appeared onscreen with the film: "I want a comb-over like Trump" and "Breakdance fighting is becoming more popular in UFC."
http://www.chicagotribune.com/entertainment/chi-0416-twitter-moviesapr16,0,3057577.story

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