Usually these companies call us as telemarketing calls where they say that they are "just calling to update your listing". "Are you still located at [Address]?" they ask, "Is your preferred phone number still [phone number they called you on]?".
If you put up with them that long, they're very careful to try and get you to say that you're the owner of the business or able to act on behalf of the owner and then they tell you that the call is about to be recorded and then they transfer you to someone that talks very quickly. All so later, when you say, "I didn't sign up for your service!" they can play the call back to you.
I, of course, realized what they were doing and said that I wasn't interested. "But updating your listing is free!" they protest. "Click" says my phone.
Anyhow, so now we have this fax that came in under the guise of "hey, time to update your listing!"
Excerpts from the fine print: "The company listed about gives approval for the above given date and orders registration at YellowPage-Michigan.com by Yellow Publishing Ltd. Registration in the directory is for a term of two years at a cost of $89 per month payable one year in advance with 14 day payment terms. [...] This agreement automatically renews for one year if it is not terminated at least three months before the agreement end."
And then twice they want to remind you "Yellow Publishing Ltd. is not responsible for any errors, omissions or other erroneous data appearing in the company's directory listing. All errors are the sole responsibility of the customer."
Then they go on to say how payment is still required even if you ask to be removed. Not only that, but if you sue them, you're responsible for their attorney and legal fees. That's even in there.