No more flashing-the-paparazzi photos thanks to flashing the paparazzi
When a photog sets up a multi-light shoot, it's pretty common that he has one flash that's connected to his camera while the others are set up as slaves: when they see flash, they fire off their flash too simultaneously.Some wise person took this same technology and put it into a handbag. When the paparizzi shoots off their flash, the bag flashes back right in their face, ruining the photo.
While I don't want to spoil the awesomeness but this has two main problems
1) It only works when someone's using flash
2) With so many photographers hitting you at once, the flash won't be able to cycle fast enough to stay caught up with all 20 flashes going off. Hopefully they figured out a way around this in the design.
Regardless: very clever.